What more and more designers and customers are paying attention to when creating distinctive packaging design. Here are several principles that will be the foundation of trends in the design of packaging in the future.
There is no need to define a specific year since a big part of the things listed below will be up-to-date for a fairly long period of time.
In addition to the basic principles that have been the foundation in recent years, namely:
- Stand out colors and shapes
- Minimalistic designs
- Clean and simple designs. Less is more.
- Avoiding excessive long text
- Focusing on the name or the product itself
More and more attention will be paid on the guidelines listed below.
- The emotion. Or the effort we make to build the consumer-product relationship must be well visualized or woven on the packaging itself.
- The user as center of attention. There is a growing need for brands to treat their consumers as unique individuals of great importance. Personalised packaging is the basis of this reference product-client.
- Creative opportunities for recycling or reuse. There is a growing focus on creating packaging from recycled materials or those that can be easily recycled, or to be used creatively in the creation of a by-product by your customers. This can be one of the strongest incentives for choosing exactly your product.
- Consumers will pay more attention to the feeling of contact with the packaging. Using consumers’ senses can help them make the decision to buy exactly your product.
- Authenticity markers. These markers have always been at the heart of showing high quality product, so more and more brands are paying and will pay attention to this, proudly showing who is behind the product or what it is made of.Here you can get ideas and inspiration from packaging designs in various industries.
Some very important trends imposed by the global situation to date related to COVID-19:
- Paying more attention to the safety and overall packaging of products, especially for food and beverages, will also affect their design. Therefore, more and more importance will be paid to hygiene in the packaging process, transportation and storage of products, which must be visualized in a conspicuous place or to fully affect the very shape and design of packaging.
Big part of the products are and will be bought through e-shops instead of physical ones. More and more products will be able to afford not to comply with the basic rules of shelf display, but will focus on the correct positioning in e-shops. This will greatly affect the design. Furthermore, this will bring attention to the trends in digital channels, through which the purchase itself will take place, which will be reflected in the packaging design itself.
Here you can get ideas and inspiration from packaging designs in various industries.
I hope this was helpful to you at least a little.
Dimitar Dimitrov , Design Depot Ltd.
photocredit: Dylian Karaivanov
Staying on top of the game in web design is important to keep your website relevant. Check out some the the big upcoming web design trends in 2020.
You’ve been hearing it for years — “keep your design simple.” But for 2020 web design, it’s crucial.
Users no longer have the time (or the patience) to muddle through a complicated website with unclear navigation or slow loading pages due to large motion graphics.
2. Split Content
With the help of split content web design technique, you can showcase more than one important message at a time on a single page. It also makes your website look more appealing and well-organized.
3. Animated Videos
In 2020, the trend of animation videos will find its manifestations in almost all forms of online business presence possible, including the company’s profiles on social media, animated emails sent to customers, websites, and mobile apps.
4. Dark mode
Lots of people prefer dark color scheme when browsing web for various reasons. Eye strain, battery saving, etc. And some even try to use browser plugin to force it on websites.
5. Floating elements
We all remember that chaotic layouts were already trending in 2019. In 2020, we will see many interactive elements popping up here and there, changing shapes and waiting for a cursor to hover over them.
Open compositions will also be the mainstream of web design in 2020. So, prepare to see designers ditching borders and leaving interactive 3D elements to float on the pages.
It’s that time of the year again,
So grab a punch and visit the fam,
All night long,
Cause Christmas here &
We wish you Lots of cheer.
Christmas is near and winter did not surprise us. At least not us in Design Depot. We want to congratulate all the people that this year were around us, with those with whom we have worked with or just supported us. We wish them all the best for the future and at the same time to give thanks for our work together. We think how we formulate everything we want to say, but finally choose to give to the people around us something ours and something personally. Namely warm and team spirit in the depot, such as it is. Not only at Christmas but throughout the year. After many smiles we are sketched and arranged in a Christmas theme and ready to share our mood:
The Depot is here! We prepare for you many more surprises in the new 2017!
Design Depot team
In Design Depot we hold on very good mood, even when the office is inundated with tasks … or beers.
We are always pleased to organize photos of different products and present them in an interesting way. Especially when it comes to one of our favorite drink-the beer. The whole team wants to be actively involved and to express an opinion which is more delicious, more interesting, with better label. The choice is great and all have fun .In the end of the day photos and work are completed. We are ready and each of us has a personal winner in the beer race. What a wonderful day!
Design Depot team
We believe in the continuous process of development and we are always ready to learn.
Therefore we gladly participate in one training to complement and develop our digital marketing skills and to update them to the latest trends in the field.
This is a great opportunity not only to work on ourselves like a team, but to get the “know how” from specialist with years of experience in the field – Zhostin Thompson.
Furthermore, the training is quite enjoyable and fun.
We discuss real cases of work, play some RPGs for teamwork and cohesion. A games anyway already have great importance for a team with young spirit like ours.
It is always helpful to keep pace with the world and with ourselves. In this way come new ideas for work and cooperation.
Design Depot team
Besides warm mood, the summer season brought new additions to our team.
This summer Design Depot gave an opportunity to a future young designer to join us and dive for three months work and atmosphere of the depot.
Nicol Butanska studied “Visual Communication – Graphic Communication” at Birmingham City University. She finds in Design Depot the ability to continue the development of her professional training in the summer, and we offered just that – an internship program “Summer depot.” And after a familiarization meeting we accepted her in our team.
Nicole had the opportunity not only to engage in various design projects, but also to follow the complete process – from the birth of the idea to the implementation and realization of the product. We have tried to be maximum useful and to give her guidance and answer to many questions about creative work and future development there.
And here’s what she said about the time spent in Design Depot:
“I am happy to say how useful for me was the time that I spent in Design Depot – both professionally and personally. I had the opportunity to be part of inspiring and cohesive team that was able to reassure me and helped me take stock of their professional specialization. They gave me a chance to look and to be part of this atmosphere, Design Depot is my example of team work and I want to come back.”
Thank you Nicol!
The team of Design Depot